How Digital Tools Can Help
Running Your School

Actionable digital marketing course that will show you how to get more people to sign up for your courses and make them fall in love with your programs and your brand.

These course can be also funded through the Erasmus+ program.
For more information contact your National Agency.

Course overview 

Do you often wonder how to go about getting more customers? Does your digital appearance need work? Have you been able to make the transition online without too much difficulty? Do you feel insecure about your digital presence but do not know how to solve the issue? Is it challenging to keep up with digital trends?

As we are experiencing ever-changing times, there has been a global shift of courses moving online. Keeping up with the organisation of classes, teachers and staff is more than enough to keep us busy. Then there is that big crucial M – MARKETING – to tackle, and knowing what to do to get more customers. All of these marketing concerns will be explored, as participants will learn to quickly and easily understand the importance of digital marketing and how to apply these practices and solutions within their own institution.

Available courses
| location and dates |

5 - 10 Sep 2022
3 - 8 Oct 2022 
7 - 12 Nov 2022
5 - 10 Dec 2022

Main objectives 

In this Erasmus Plus training course participants will get a complete overview and framework for their digital marketing strategy. Participants will learn how to stand out in a crowded landscape and will learn what it takes to build a profitable organisation online and offline.
The focus of this course is to get participants acquainted with digital marketing trends and how to actively apply these tools to their organisations. Throughout the course, participants will engage in a variety of workshops and practical exercises. 

Participants can expect to:

  • Be given tools and tactics to retain current learners and attract new ones
  • Align their brand online and offline
  • Pinpoint issues within their own strategy and find practical solutions
  • Become acquainted with the Customer Value Journey
  • Understand the importance of having a concurrent digital presence
  • Receive feedback or mentoring from our experts
  • Partake in a variety of workshops to improve their digital strategy

Tentative schedule 

Day 1 – Initial management
- Introduction to the course, the school, and the external week activities;
- Icebreaker activities;
- Presentations of the participants’ schools;
- Examining managerial practices (Theory);
- Workshop: detecting the needs and expectations in management practices, step-by-step action plan;
- Individual reflection about business practices.

Day 2 – Business skills for running a school
- The importance of digital tools for efficient school management;
- How to coordinate an office in a digital environment;
- How to attract, engage and communicate with your learners and audience via social media and similar platforms;
- Creating a storyboard for your brand;
- Workshop: discovering strengths and weaknesses within organizations, their e-technology usage and developing practical solutions.

Day 3 – Team development
- Make a strong team: developing and improving soft skills within the office;
- The importance of soft skills when working with learners;
- 5 vital soft skills in daily operations;
- Workshop: conducted by an expert (e.g. psychologist) whose goal is to discuss these 5 soft skills in depth or a relevant topic of their own choosing.

Day 4 – Creative solutions and importance of experimenting
- Creativity as a school’s driving force: how to incorporate it in activities for staff, teachers and learners?
- Group work: case study analysis and examples of good practices (e.g. creative writing, storytelling, book club, cooking club);
- Exploring teachers’ creativity and hobbies.

Day 5 – Evaluation and self-evaluation with students and teachers
- Teaching evaluation and learner satisfaction – why is it important and what are the key elements for creating surveys?
- Workshop: Mentor assisted creation of own evaluation forms;
- Presentations: creating a general plan for meeting the needs and reaching the goals of an organization.

Day 6 – Course closure & cultural activities
- Course evaluation: round-up of acquired competencies, feedback, and discussion;
- Awarding of the course Certificate of Attendance;
- Excursion and other external cultural activities.

Please note:

The schedule describes likely activities but may differ significantly based on the trainer delivering the specific session and the requests of the participants.

If you would like to discuss a specific topic, please indicate it at least 4 weeks in advance. Course modifications are subject to the trainer’s discretion.

The trainer will send you the definitive course schedule approximately two weeks before the course.

The number and schedule of the cultural activities depend on the location, not the course; further information is available on each location’s webpage.

At the request of the participants, course closure awarding of certificates can be completed on Friday afternoon to leave more time for the Saturday cultural activities.

Who is it for?
This Erasmus Plus training course is designed for any member of an educational organisation, be it trainers, school management, administration management staff, marketing advisors, etc.

Language proficiency
This Erasmus Plus training course is best suited for those with at least a B1 certificate. All of the exercises and materials will be presented in English. If there is a group of more than 5 participants it is possible to attend the course in Croatian.

With the aim to involve active participation and achieve the best learning experience, the course methodology is based upon dynamic, innovative and creative methods of experiential learning.

It consists of:
Theoretical work - If you do not know what you are talking about, you will not be able to apply it. Nowadays, more and more emphasis is put on practical learning, yet theory is a necessity. You have to know the background of a subject to be able to pinpoint its challenges.

Practical work - Through practical workshops and interactive tasks you will gain personal experience that will help you understand and implement ideas in your own work.
Coaching - Each participant in the course will get the opportunity to receive direct feedback from our coaches. These individual consultations will result in being able to better position your skills in your respected organisation..

Find out more about Erasmus Plus, our organisation and trainers, fees and payment options.  |   view page  |